FREDERICKSBURG, Va. -- Commissioner Jeff Ligney has announced the addition of Chris Roekle to his staff as Associate Commissioner of the Capital Athletic Conference (CAC). Roekle joins the CAC after five years with the Great Lakes Intercollegiate Athletic Conference (GLIAC, NCAA D-II) as Associate Commissioner for Championships and External Relations. Roekle modernized promotional and publicity efforts with an emphasis on enhancing the student-athlete experience with a focus on social media-based platforms and an enhanced championships experience.

Overseeing the new branding efforts at the GLIAC when the conference unveiled new league badges and logos to improve the look and feel of championships, Roekle also anchored the championships committee and improved processes to ensure consistency and improved logistics at league championships.

Roekle transformed the conference into a leader in the modern social media landscape, more than quadrupling social media following in four years. Implementing graphic design and innovative methods, he has made the GLIAC a trendsetter for social media at the Division II level and has been hired several times as the NCAA Division II Social Media Coordinator for different championships.

In addition to his social media efforts, Roekle organized the aesthetics, setup, process and distribution of all awards for GLIAC-sponsored sports. He also held sport oversight responsibilities working with women's soccer, cross country, track and field, and golf coaches throughout the league along with the Faculty Athletic Representatives (FARs) on keeping the academic side of campuses well-informed and engaged in athletic activities. Roekle also served as a member of the NCAA Regional Advisory Committee for Men's Golf.

Prior to joining the league office, Roekle spent one year at the University of Nebraska-Lincoln as a Graduate Communications Intern for the Huskers. Roekle coordinated communication efforts for the 2013 Big Ten champion women’s soccer team and served as Media Coordinator for the 2014 NCAA Women’s Basketball Tournament Regional in Lincoln. 

Roekle made his start in athletics as a member of the Athletic Media Relations Office at his alma mater, Saginaw Valley State University. A native of Saginaw, Mich., Roekle earned his bachelor’s degree in finance and accounting in 2009.  Roekle went on to further his education at SVSU and obtained his master’s degree in business administration in 2013.

Chris resides in Findlay, Ohio with his wife, Erin.