The Coast-To-Coast Athletic Conference (C2C) has announced a partnership with Officially Human, an organization committed to restoring respect for game officials and recognizing their essential role as authorities on the fields and courts. This collaboration aims to promote a culture of respect and understanding within the athletic community.

"The C2C is thrilled to partner with Officially Human," said C2C Commissioner Chris Roekle. "Their mission aligns perfectly with ours to promote fair play and sportsmanship in competitive events. This collaboration aims to provide educational resources that not only address the shortage of officials but also inspire enthusiasm for the profession."
 
Brenda Hilton, the driving force behind Officially Human, has over 20 years of experience in college athletics. Her extensive background includes collaborating with sports officials across various levels, from mid-major conferences to top Division I programs. This experience has equipped her with a deep understanding of the challenges and needs faced by officials at every stage of their careers.
 
"Officially Human is excited to add the C2C as a partner. In speaking with Commissioner Roekle, it was clear, he is committed to raising the bar on sportsmanship," stated Hilton. "I look forward to working with the membership this year."

The C2C will offer all member institutions access to resources developed by Officially Human during the partnership. These will include videos and informational materials aimed at educating student-athletes, coaches, and fans. These resources will be prominently featured across the membership to enhance understanding and support for fair play.

About Officially Human: 
Based in Lombard, IL, Officially Human was founded to restore respect to, and positive treatment of, sport officials through increased education and communication to all stakeholders (administrators, coaches, athletes, and fans.) Founded in 2019, Officially Human is the leader in addressing the growing crisis in officiating that touches every sport, official, and level of competition. Officially Human offers tailored solutions to athletic host organizations of all sizes that improve the stakeholder experience at each of their sporting competitions. The comprehensive solutions package includes digital education, awareness building, event host communication strategies, and organizational support in addressing poor fan behavior. To learn more about Officially Human, visit officiallyhuman.com.